Top 30+ Google Analytics Interview Questions and Answers

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Top 30+ Google Analytics Interview Questions and Answers


Google Analytics Interview Questions & Answers

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

As of 2019, Google Analytics is the most widely used web analytics service on the web. Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Analytics for Mobile Apps.Google Analytics can be blocked by browsers, browser extensions, firewalls and other means

Q1.What is Google Analytics?

Google analytics is the most powerful tool to check the performance of our website. Analytics has two types of services one is a free service provider and the another is paid tool, as all of us knows paid tool is very costly. So maximum website owners uses free service it is very useful for search engine optimization (SEO) that is used for marketing purpose and helps you to track the all performance records for your website like live users, Keywords, Location, Gender.


Q2.What is page view?

It is recorded every time when a page is viewed so when a visitor hits a back button or refresh button still the page views are recorded every time a page is opened in browser.


IOT Questions and answer


Q3.What is session?

It is a group of Actions that takes place in your webpage or website with in a particular time period. A single Google Analytics session will contains multiple page views.


Q4.What is bounce rate?

A visit with one page view does not matter but how long the visitor was on the page or off they left it is a visit with only one interaction.


Q5.What is session?

it is a group of Actions that takes place in your webpage or website with in a particular time period. A single Analytics session will contains multiple page views.



Q6.what is goal in Google Analytics?

It is versatile way to measure how well your site or app full fill your target objectives.
You can setup an individual goals to track discrete actions like transaction with minimum purchase amount or the amount of the time spent across the stream.


Q7. What is Acquisition report in Google Analytics?

Acquisition report provides a window on the user Acquisition by channel, campaign, keyword, and source media.
Channels in the acquisition reports are rule based grouping of the most common sources of traffic.


Q8. What is behaviour in Google Analytics?


This section contains reports designed to help you impure the content on your site to meet the needs and expectations of visitors
It shows how frequently each page on a site was view 100k for high bounce rate on the landing page.

Q9. What is Attribution model?

An attribution model in analytics is rule that will firmly decide.

How credit will be designated for conversions and sales to touch points in the conversion paths is called attribution model.


Q10. What is Report in Google Analytics?

To identify the landing pages that are needed to be rewritten or redesigned to be more effective.

To know more about google analytics: Click Here


Q11. What is Time lag report Indicate?

Time lag in between original session and a goal completion.

Q12.What is Map overlay?

A Map of the world of different regions and countries displaying in darker colors to indicate the traffic and engagement Volume.


Q13.How many types of custom Reports in Google Analytics?

There are 3 types of custom Reports in Analytics. They are
II.Flat Table
III.Map overlay

A Standard analytics report that consist line graph and data table that include dynamic the elements like search, sort and secondary dimensions.

Q14. What is site search button?

If you have a site search button on your website. You want to know what the people are searching for when they come to your site.
This is mainly useful for E-Commerce site.


Q15. What is Cohort type?

The cohort type have a close similarity  to table column that contains total number of users data  in cohort, currently only one position is available in cohort type  that is called acquisition date.


Q16. What is Flat Table?

A static short able table that displays that data in rows.


Q17. What is Cohort in Google Analytics?

Cohort means a group of user who share the same content with same time.
They are four sections
I.Cohort type
II.Cohort size
IV.Date range


Q18. What are UTM parameters?

UTM stands for Urchin Tracking Module. Parameters that are added to url’s in order to track organic traffic referral traffic and CPC (Cost Per Click) traffic.



Q19. How can you see where the visitors are clicking most on your website?

This can be identified or seen with the help of In-Page Analytics.

Q20. What is UA tracking code?

U.A stands for Universal Analytics. The Universal Analytics tracking code can be found in the admin section of web property.

Q21. How to identify the most trending pages on my website in Google Analytics?

Analytics Helps Out to solve all Problems here to find out if you want to find out what are the top pages that the users are visiting on my website then in Analytics go to behaviour there you can find the trending topics or most visited topics of your website.


Q22. Why it is useful to assign a value to your Goal in Google Analytics?  

Google analytics assigning a goal value is very important that helps you to tack out your goals from conversions.


Q23. What are the different elements of Event Tracking in Google Analytics?

There are three elements in event tracking. They are as follows
I. Categories
III. Actions

Q24. What is Assisted Conversion?

Assisted Conversion in Analytics is when one traffic results in after goal completion through different traffic source.


 Q25. What is RPC in Analytics?

RPC stands for Revenue per Click is a metric available in Google Analytics for using of E-Commerce tracking.

Q26. What is a Search Depth in Analytics?

Search Depth in Analytics is the average number of page visitors viewed after performing a search on site.



Q27. What is event tracking in Analytics?

If you want to track the particular event in analytics then you can use the customisation code and track the particular event


Q28. How can you identify the keywords that are sending paid traffic to my website?

The keyword column displays traffic that are coming from organic and paid.


Q29. What is Demographics in Google Analytics?

Demographics in Google Analytics shows the age group of people who is visiting our website.

 Q30. What is event tracking in Google Analytics?

Event tracking includes the Google Analytics code customization and it is used to track a specific occasion or an action on a website like a tick, download of documents, files, software’s etc.

Q31. What is a Search Depth in Google Analytics?

Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

 Q32. How can you identify the keywords that are sending paid traffic to my website?

The keyword column displays traffic that are coming from organic and paid.

Q33. What are cookies in analytics?

Cookies are the text files which are stored on the client computer.

Q34. What is the use of Track Page View in Google Analytics?

Track Page View is used to register a page view in Google Analytics

Q35. What is event report in Google Analytics?

The Events reports show how people use interactive elements in your site or app.
For example, many websites contain video players, games, and other interactive experiences.
Simply tracking page views doesn’t allow you to capture these kind of interactions.
When a user interacts with a video player, no page view is generated.
Other examples of interactions that don’t generate page views are Ajax-based activities, file downloads, and clicks on links that take the user to another site.

To see event data, you’ll need to decide what kinds of interactions you want to track,
decide how you want to organize these events into Categories, Actions, and Labels, and
work with your web/app development team to implement events in your source code.
Read the Event Tracking Guide for more information.



Q36. What is site speed and how to check in Google Analytics?

This is where you measure the speed of your site or app.
A slow loading website can be frustrating for users and can hurt your advertising and search rankings.
Find and fix slow pages to improve your conversion rates and make your users happier.
The Site Speed reports measure two aspects of latency:

Page load time (latency) for a sample of page views on your website pages.

This will helps you to see the different loading times in different pages and areas etc.
No setup is required.
Go to Site Speed > Page Timings to see your data.

If you want to track the loading time or speed of any visit or an event that you want to track.
This can include measuring how quickly specific images load, how long it takes for your site to respond to specific button clicks, etc.
To collect this data, you’ll need to add _track Timing method calls to the source code of the interactions you want to track.
Go to Site Speed > User Timings to see your data. Set up User Timings.


Q37. Difference between Clicks and Visits?

Click is an action performed on a site or a particular product.
Users are spending time on site is called visit.

Q38. What is page timings in Google Analytics?

The Page Timings report view allows you to see which pages load the fastest and which ones are slower.
By fixing slow loading pages, you may be able to improve your conversion rates.

It’s particularly important that landing pages load quickly.
To identify slow landing pages, go to Page Timings and select Page as the primary dimension in the table.

Q39. What is Distribution and map overlay in Google Analytics?

In speed analysis, it will not ravel the total thing it does not gives the detailed information.
Click the Distribution tab to see how load and execution times vary. To see the speed detail for a specific page or event, drill
down into the page or timing category in the Explorer tab, and then click over to the Performance tab.

Latency can vary according to geography. You may be able to fix international latency by adding servers.
To see how latency breaks down by geographic area, switch to the Map Overlay tab.
This report defaults to show speed range by Country/Territory. To see speed detail for a specific city, drill down into the country or territory, then click over to the Explorer tab or the Distribution tab.

Q40 .What is category in Google Analytics?

The Category is at the top of the hierarchy. It’s a way to bundle user activity together.
“Slideshow”, “Videos”, and “Downloads” are good examples of categories, though you can be as specific or broad as your content requires.

Q41. What is Action in Google Analytics

The action is literally what the user does. For example let us consider a video player the actions performed on this are play, pause, share, get embed link, etc.


Few Additional Questions on Google Analytics

What is Label in Google Analytics?
Label Provides a bit more information about the user’s action.

What is E-Commerce tracking in Google Analytics?
E-Commercetracking is a snippet of code you can include on your site or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to your Google Analytics account.


What are the different types of product linking in Google Analytics?
The different types of product linking in Google Analytics are:
I. Adwords linking
II.Ad sense linking
  III.Ad exchange linking.
  V.DoubleClick Bid Manager (DBM)
  VI.DoubleClick Campaign Manager
  VII.DoubleClick Search
  VIII.Google Play
  X.Search Console

 Whai is Search Console and how to link with Google Analytics?
Search Console can help you understand how users find your site through Google search.
Identify ways to attract more attention to your site and prioritize development efforts.

To Know more about link your google analytics with search console: Click Here 

 What are Network referrals in Google Analytics?
Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

 Do Google Analytics will track Actual click path of individual visitor or not?
Yes, Google Analytics will track each and every click and click path of each and individual visitor.

what is the formula of ROI?
ROI stands for Return On Invest
The formula of ROI is:
(Revenue – Cost) / Cost

 In Google Analytics session time is 30 minutes andhow to change it to 45 minutes?
By default session time is 30 minutes an we can change it to 45 minutes by click on admin section and clicking on the session settings. 

What is multi channel funnel report?
The Multi-Channel Funnels report showshow your marketing channels i.e., sources of traffic to your website work together to create sales and conversions.

Auto tagging is used in which type of traffic?
Auto tagging is a feature used in Ad wordsCampaign Traffic.

Summary : Google Analytics is used by many users who are using Google Ads and Other products. Google analytics gives you not only insight of the Web Traffic but also if you merge your Adsense Account it gives you Top performing pages in CTR. Use the Analytics to measures the Top performing pages and what you can do for least performing to increase the user base. Hope you like the article, keep commenting.


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