1993 saw the first clickable web-ad banner. HotWired had purchased a few banner ads for their promotion and advertising. There has been no looking back ever since. Marketing had seen a paradigm shift, and every year something new has been available on the Internet for people to use and explore. With the increase in online behavior, the race to show up on the first page of search engines has become extremely competitive. For a business to succeed in the online world, it must implement SEO to stay on top.