What is the goal of A/B Testing?

Category: QuestionsWhat is the goal of A/B Testing?
1 Answers
Editor">Editor Staff answered 2 years ago

It is a hypothesis testing for a randomized experiment with two variables A and B.
The goal of A/B Testing is to identify any changes to the web page to maximize or increase the outcome of interest. A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads
An example of this could be identifying the click-through rate for a banner ad.