How does the model comparison tool work?

DWQA QuestionsCategory: QuestionsHow does the model comparison tool work?
Editor Staff asked 1 month ago

How does the model comparison tool work?

1 Answers
Editor Staff answered 1 month ago

Attribution models can be used to identify the right marketing channel for a business. The model comparison tool will allow the business to do a comparison among three distinct attribution models and measure the impact on how the company evaluates its marketing channels.