Explain what is ‘not provided’ data in Keyword Reports?

DWQA QuestionsCategory: QuestionsExplain what is ‘not provided’ data in Keyword Reports?
Editor Staff asked 3 months ago

Explain what is ‘not provided’ data in Keyword Reports?

1 Answers
Editor Staff answered 3 months ago

In 2011, Google had changed the way it collects data from searches in the interest of protecting user privacy. From then, the keywords that result in a specific landing page are not provided in the Google Analytics Report. However, Google provides complete keyword data for AdWords advertisers, which has met with a lot of disapproval from SEOs.